The Society of Broadcast Engineers

The Association for Broadcast and Multimedia Technology Professionals

SBE Chapter 41 Ennes Workshop: “Transitioning to ATSC 3.0”

Friday, August 27, 2021

Reserve Your Spot Today for SBE Chapter 41’s Ennes Workshop:
“Transitioning to ATSC 3.0”
Friday, August 27 in Harrisburg, PA at the Radisson Hotel Harrisburg, 1150 Camp Hill Bypass, Camp Hill, PA  17011

The Cost is $40 for SBE Members and $50 for Non Members Continental Breakfast and Lunch is included in the Registration for the day-long event which opens at 8:30 a.m., with the program beginning at 9 a.m. and lasts until 5 p.m. at the Radisson Hotel Harrisburg, 1150 Camp Hill Bypass, Camp Hill, PA 17011.

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Planned Presentations:

NextGen Broadcasting

     Fred Baumgartner, CPBE, CBNT, ONEMedia
NextGen Broadcasting is both TV and radio as we know it — and a major departure. NextGen is seemingly everything – mobile, OTT-OTA, Ultra High Definition, Digital Ad Insertion, radio and someday, maybe, virtual reality. Most important is that NextGen is “extensible.” So flexible that all but a tiny piece can be reinvented and repurposed.  Fred will discuss this aspect of the technology as well as one of its first applications in Advanced Emergency Alerting and Informing. This is the basis for interactive and a critical piece of mobile NextGen broadcasting.

     Javier Ruano, Telecommunications Engineer and Televes USA General Manager
Javier will join the discussion on NextGen Broadcast, as we looking at re-building receive antenna systems. The discussion includes the advent of “headend in a box” we can combine antennas channel by channel, eliminate LTE interference, and produce a Master Antenna System. Available test gear will be discussed. Javier will show us how we can maintain and analyze the ATSC 3.0 transmissions we are deploying.

 

PLPs, OFDM and Other Key Aspects of ATSC 3.0

     Perry Priestley, COO/CSO, Broadcast Electronics/Elenos Group
The presentation explains Orthogonal Frequency Division Multiplex (OFDM) as compared to the single carrier system; 8VSB which is currently used in ATSC standard today, as well as the structure and purpose of Physical Layer Pipes (PLPs). The paper discusses some choices for certain transmission scenarios and goes on to discuss how these can easily be set within a modern ATSC3.0 transmitter (exciter). The paper will refer to ATSC document A327-2018-Physical-Layer and explain the meaning of some of the key aspects of OFDM and PLP’s within the ATSC3.0 standard.

 

Industry Conversion from ATSC 1.0 to ATSC 3.0

     Mark Aitken, Senior Vice President, Advanced Technology and President ONE Media 3.0
Mark will address the industry conversion from ATSC 1.0 to ATSC 3.0, its future and lessons learned from the front lines of NextGen Broadcast. NextGen Broadcast offers business plans and opportunities new to broadcasters. What role will previously impractical mobile coverage and smart phones play? What of data distribution as a service? Does Next Gen Broadcasting intersect with 5G and the Internet of things? What is life like after linear broadcasting?

 

Additional Presentation

     Phil Larson, Vice President, Airborne Division, QForce

One of the most exciting promises that ATSC 3.0 offers is to unlock local broadcast TV for addressable advertising. The use of properly provisioned drones can validate broadcaster elliptical antenna patterns to support advertising in an ATSC 3.0 environment. With real time information broadcasters are able to ensure that the RF systems are operating as designed and penetrating each target DMA. Surviving the transition to ATSC 3.0 will require measured results not predicted modeling. Drones introduce immediate proof of performance for actionable decisions. 


Need Overnight Accommodations? A block of rooms has been reserved at the Radisson Hotel Harrisburg, 1150 Camp Hill Bypass, Camp Hill, PA, (phone: 717-763-7117) at the SBE rate of $95. This cut-off date for this block of rooms is August 5.

Questions? Contact Education Director Cathy Orosz at corosz@sbe.org.

Register Now