December 17, 2026 | 2 p.m. ET
Broadcast engineers are increasingly experimenting with AI for documentation, troubleshooting, planning, and other technical workflows, but reliable adoption requires more than access to the tools. This webinar shows how engineers and technical leaders can use AI productively while preserving engineering judgment, reliability, and professional standards. Participants learn a practical framework for safe experimentation, human verification, and deciding where AI should assist rather than act independently. The webinar also addresses workforce resistance and manager communication so organizations can move from scattered experimentation to trusted, measurable use.
Instructor
Gleb Tsipursky, Ph.D.
Dr. Gleb Tsipursky, a behavioral scientist called the “Office Whisperer” by The New York Times, helps tech-forward leaders stop overpaying for AI while boosting engagement and innovation. He serves as the CEO of Disaster Avoidance Experts, and wrote eight books, including The Psychology of AI Adoption at Work: From Resistance to Results (Georgetown University Press, 2026)
SBE Recertification Credit
The completion of a webinar from Webinars by SBE qualifies for 1 SBE recertification credit, identified under Category I of the Recertification Schedule for SBE Certifications.
Registration and Pricing
SBE Members: $90
MemberPlus Members: Free
Non-Members: $120
Questions?
If you have questions regarding this course, contact Cathy Orosz via email or by phone at 317-846-9000.
More information about registering using the SBE MemberPlus benefit
All SBE webinars are included at no additional cost for members who upgrade or join using the SBE MemberPlus membership option. You get access to all archived SBE webinars and any new live webinars SBE presents, all for no extra cost.
Access to the SBE webinars through the SBE MemberPlus program is limited to the MemberPlus-purchaser only. You are not permitted to distribute, sell, copy, share, project or otherwise make the webinars available to any other individual or group without express written permission by the SBE.
