Originally streamed June 26, 2025
Join us for a non-technical industry report on the state of traditional broadcast and opportunities offered by the ATSC 3.0 paradigm: The implemented and the proposed, from two-way data transfer to civil, community safety, infrastructure and mobile applications. You also receive an update on buildout and audience reach around the globe and domestically.
Instructor
Madeleine Noland, President 
Madeleine Noland is the President of the Advanced Television Systems Committee Inc. A 20-year industry veteran who is widely respected for her consensus-building leadership style, she chaired the technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.
Noland began her career in the television industry in 2004 with Backchannelmedia Inc., an interactive television technology developer. It was during her work there that she first became involved in ATSC projects. In 2012, she moved on to product and project management roles at Telvue Corp. before joining LG Electronics CTO’s office in 2013. Noland represented LG in a variety of industry organizations for over six years.
Most recently, Madeleine was awarded the prestigious 2022 David Sarnoff Medal by the Society of Motion Picture & Television Engineers (SMPTE) in a ceremony held in Hollywood, California. She has also received TV NewsCheck’s “2019 Futurist” Women in Technology Award and was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, while the Chair of TG-3, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award recognizing her leadership related to the development of ATSC 3.0 Next Gen TV.
Credited on three U.S. patents for television technology, Noland is a member of the Society of Motion Picture and Television Engineers, the Society of Cable Telecommunications Engineers, and the Institute of Electrical and Electronics Engineers – Broadcast Technology Society. Noland graduated cum laude from the University of Massachusetts. She enjoys travel, and she plays keyboards in a band called “Brave Pursuit.”
SBE Recertification Credit
The completion of a webinar from Webinars by SBE qualifies for 1 credit, identified under Category I of the Recertification Schedule for SBE Certifications.
Registration and Pricing
This webinar is approximately 90 minutes long.
SBE Members: $90
MemberPlus Members: Free
Non-Members: $120
Questions?
If you have questions regarding this course, contact Cathy Orosz via email or by phone at 317-846-9000.
More information about registering using the SBE MemberPlus benefit
All SBE webinars are included at no additional cost for members who upgrade or join using the SBE MemberPlus membership option. You get access to all archived SBE webinars and any new live webinars SBE presents, all for no extra cost.
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