Originally streamed September 4, 2025
In today’s complex and distributed systems, identifying the root cause of performance issues goes far beyond basic monitoring. This webinar explores the principles of Observability, clarifying how it differs from traditional monitoring, and why it’s essential for understanding why a system behaves the way it does, not just when it fails.
Using real-world analogies and case studies, we’ll demonstrate how observability practices enable proactive issue detection, improve customer experience, and support better operational and architectural decisions.
Join Adi Rozenberg and Ruben Calzadilla as they guide you through the benefits of adopting an observability-driven culture and how it can transform the way teams detect, understand, and act on system behavior.
Instructor
Ruben Calzadilla, Sr. Technical Advisor, Technology Enablement – SES
Ruben Calzadilla is a seasoned broadcast and media systems engineer with over 25 years of experience. At SES, he focuses on high-availability media workflows across satellite, IP, and cloud-based infrastructure. Ruben is a subject matter expert in MPEG-TS, SRT/RIST, distributed systems, and containerization. A firm believer in operational observability and reliability-by-design, he helps media organizations evolve legacy systems into agile, cloud-native platforms.
Adi Rozenberg, CEO/CTO, Co Founder, AlvaLinks Ltd.
Adi Rozenberg is a broadcast industry visionary who anticipated the shift to video over IP and co‑founded AlvaLinks, where he now serves as CEO and CTO of the company’s proactive observability platform.
Prior to this role, he co‑founded VideoFlow (where he served as CTO) that is a leader of reliable Video over IP delivery. Adi comes with a deep expertise in broadcast and network innovation, allowing him to take part as a speaker and contributor in the VSF and IP showcase event over the last 10 years.
A recognized leader in video transport standards, Adi is a key contributor to the RIST specification and has received a Technology & Engineering Emmy award for his pioneering work in reliable live contribution and distribution technologies. Adi has also written nine patents in the field of reliable video delivery over IP and advance techniques of linear streaming over networks.
SBE Recertification Credit
The completion of a webinar from Webinars by SBE qualifies for 1 credit, identified under Category I of the Recertification Schedule for SBE Certifications.
Registration and Pricing
This webinar will be approximately 90 minutes long.
SBE Members: $90
MemberPlus Members: Free
Non-Members: $120
Questions?
If you have questions regarding this course, contact Cathy Orosz via email or by phone at 317-846-9000.
More information about registering using the SBE MemberPlus benefit
All SBE webinars are included at no additional cost for members who upgrade or join using the SBE MemberPlus membership option. You get access to all archived SBE webinars and any new live webinars SBE presents, all for no extra cost.
Access to the SBE webinars through the SBE MemberPlus program is limited to the MemberPlus-purchaser only. You are not permitted to distribute, sell, copy, share, project or otherwise make the webinars available to any other individual or group without express written permission by the SBE.
