By Larry Wilkins, CPBE, chair, SBE EAS Advisory Group
Just before the end of the year, the Senate passed the READI (Reliable Emergency Alert Distribution Improvement) Act, a bipartisan bill meant to improve the Emergency Alert System, extend it to new platforms, and avoid a repeat of the false alarm nuclear missile strike alert in Hawaii that drew an FCC investigation.
While most of the points in the bill deal with the creation and origination of EAS alerts, one item is of interest to broadcasters: It would allow broadcasters to repeat presidential and FEMA alerts, something they can’t do now.
The bill still must be passed by the House and approved by the president, after which it will be sent to the FCC and FEMA to work out details of implementation, followed by an FCC notice of rule changes. So, it will be some time before any changes to the way EAS Alerts are created and/or distributed.
The SBE will continue to issue updates as the bill moves through the approval process.
